Department storePot industry analysis pot industry market overview and future development trend
Department storeIt is understood that there are a wide variety of products in the pot industry, which can be divided into various types according to different standards such as material, function and use。Common pot materials include stainless steel, cast iron, aluminum alloy, ceramics, etc., each material has its own unique performance and application scenarios。In addition, the pot can also be divided into wok, saucepan, steamer, frying pan, etc. according to the function to meet different cooking needs。
As a necessary kitchen supplies, the market scale of POTS and pans continues to expand with the improvement of people's living standards and the diversification of cooking needs。According to the total number of online data from AVC, the open fire cookware market (wok, frying pan/pan, milk pot, pot set, casserole, steamer, pressure cooker, soup pot, enamelled pot, hot pot, kettle, a total of 11 categories) in the first three quarters of 2023 online (including Douyin) retail sales 91.300 million yuan, down 1.7%, retail sales 77.57 million units, an increase of 11.9%。
Pot industry market overview and future development trend
Department store will understand that with the continuous progress of science and technology, the pot industry is also constantly carrying out technological innovation and upgrading。Some advanced manufacturing technologies, such as nanotechnology and coating technology, are widely used in the production of POTS and pans, improving the performance and quality of POTS and pans。At the same time, intelligent and multi-functional pot products have gradually become the new darling of the market, such as smart rice cookers, multi-functional cooking POTS, etc. These products are not only functional, but also easy to operate, and are widely welcomed by consumers。
With the advantages of high appearance level, multi-function and convenience, small kitchen appliances continue to seize the market of traditional cookware。According to AVC 2023 data, the overall retail sales of small kitchen appliances was 549.3 billion yuan, down 9.60%, retail sales of 265.43 million units, down 1.80%。From the channel point of view, the domestic online channel is still the mainstream, according to the Ovey cloud network (AVC)2023 data show that the domestic kitchen small appliances industry online sales accounted for more than 75%, online retail sales of 42.2 billion yuan, down 10.70%;Offline retail sales were 12.7 billion yuan, down 6 percent year-on-year.0%。Nowadays, the young groups after 90 and 00 have become the main force of consumption, and it is particularly important to produce high appearance level and differentiated products that meet their aesthetic needs。
In terms of the competitive landscape, some well-known brands will occupy a dominant position in the market by virtue of their brand advantages, technological advantages and channel advantages。Asta is China's cookware industry leader, the company's non-stick cooker in the national market share is still ranked first, pressure cooker domestic market share ranked second。At the same time, some emerging brands will gradually emerge through innovation, differentiation and other strategies, and become a new force in the market。
With the construction of a new development pattern with domestic cycle as the main body and domestic and international cycles promoting each other, policies to expand domestic demand and promote consumption will continue to take effect. The powerful magnetic force of China's large domestic market has not changed, and the middle class and young people continue to promote the growth of consumption。
In the future, the cooker industry will continue to show the following market trends:
Health and environmental protection: With the improvement of people's health awareness, the environmental performance requirements of POTS and pans are becoming higher and higher。In the future, environmental protection, non-toxic, easy to clean pot products will be more popular。
Intelligence: Intelligence is one of the important development directions of pot industry in the future。In the future, more intelligent pot products will emerge, such as intelligent temperature control, intelligent reservation, intelligent voice control, etc., to improve the user's cooking experience。
Customization: With the personalization of consumer demand, the customization of cooker products will also become a trend。In the future, pot enterprises can provide personalized customized services according to the needs of consumers to meet the different needs of consumers。
The above is the pot industry related information brought by the small edition of the department store. If you are interested in in-depth understanding, you can come to the scene to consult the details。
Source: China Research Network