Shanghai Department Store: Market development demand analysis of China coffee pot industry in 2024

　　Shanghai Department Store learned that from the data, the annual per capita coffee consumption was only 6 cups seven years ago, and now it has grown to 15 cups, of which 9 cups of freshly ground coffee and 6 cups of instant coffee。Despite the rapid growth rate, China's annual per capita coffee consumption still has a lot of room to improve compared with Europe and the United States。

The annual per capita coffee consumption in Europe and the United States is more than 600 cups, and the annual per capita coffee consumption in Japan and South Korea in Asia is also close to 300 to 400 cups。This gap shows that China's coffee market still has huge potential and room for development。

1. Market development status

　　Shanghai Department Store learned that with the increase in coffee drinking, the market size of China's coffee pot industry has continued to expand, showing a booming trend。According to market research data, as of 2021, the market size of China's coffee pot industry is about 281.900 million yuan, an increase of 14 percent over 2020.7%。

　　From the perspective of product types, the Chinese coffee pot market is mainly divided into traditional drip coffee POTS, French press POTS, Italian coffee machines and cold brew coffee POTS and other types。Among them, the traditional drip coffee pot because of its easy to use and price, occupy a large market share, the market size of 2023 reached 15 billion yuan, accounting for about 50% of the overall market。French press and Italian coffee machine are also favored by consumers with their unique brewing effect and rich taste, and the market size reached 4 billion yuan and 6 billion yuan, respectively, accounting for 13% and 20% of the overall market。

　　As a new category, cold brew coffee pot has been promoted by the trend of healthy diet in recent years, and the market size has grown rapidly。In 2023, China's cold brew coffee pot market size reached 2 billion yuan, although the proportion is relatively small, but is expected to show explosive growth in the next few years, the compound annual growth rate may exceed 50%。

　　Second, market demand analysis

　　Shanghai Department Store understands that with the improvement of people's living standards and the popularity of coffee culture, Chinese consumers' demand for coffee POTS is increasing。Coffee pot is not only used for daily drinking at home, but also widely used in offices, cafes and other places。In particular, the home coffee pot market has shown a rapid growth trend as consumers pursue the quality of coffee。

　　Consumers' demand for coffee POTS is increasingly diversified, not only focusing on the basic brewing function of the product, but also focusing on the product's intelligence, energy saving and environmental protection, durability, appearance design and brand awareness。The intelligent coffee pot can be controlled by the mobile phone APP to achieve automatic brewing, scheduled appointment and other functions, which greatly improves the user experience。At the same time, environmentally friendly and healthy materials and personalized customized services have become a new trend in the market。

　　The above is the coffee pot industry related information brought by the small edition of Shanghai Department Store. If you are interested in in-depth understanding, you can come to the scene to consult the details。

　　Source: China Research Network